Beauty is in the eye of the beholder, nevertheless, science has attempted to put a number on it. While the golden proportion ratio is a famous and widely used formula to determine someone or something’s beauty, latest trends have shown that the classical golden ration (1:1.618) for facial features is not what most people aim for with their dermal filler treatments.
With that in mind, practitioners and clients alike have looked at the differences between injecting a woman and injecting a man and isolated the most common goals, each gender strives towards.
Aesthetic goals for male clients
Men often fear a feminisation of their face with dermal filler treatments. However, a practitioner who is aware of male aesthetics and especially the different facial anatomy will be able to provide their male client with a more classically handsome appearance without creating more feminine features.g area of the brow, can straighten the eyebrow and make it more horizontal.
Symmetrical, fuller lips are not just desirable for women but have also proven popular with men. However, there is an important distinction between the genders. Most men are looking for fuller but not pouty lips. REVOLAX Fine offers subtle lip volume without over-the-top plumpness and gives the desired natural look.
On the contrary to the female beauty goal, most men desire straight noses without a lifted tip. The bridge of the nose is slightly wider than the female counterpart and gives the face a more masculine look. For non-surgical nose augmentations and straighter noses, REVOLAX Sub-Q offers the density required.
High cheekbones are an all-around desired trait with male as well as female patients. However, male cheeks are generally more forward facing and lower down the face. Dermal filler treatments need to reflect that. The apex of the male cheek is generally wider, and filler should be injected into the front part of the cheek as well as into the back to avoid a feminised look. REVOLAX Sub-Q has the strongest density out of all REVOLAX products and works efficiently for facial enhancements like higher, more prominent cheekbones.
Jawline and chin
The biggest difference between the male and female beauty standard is the jaw and chin area. While women are generally looking for a rounder, oval face shape, a square, wide jaw and broader chin are generally associated with masculinity and classic handsomeness. A crisp and defined jawline can be accomplished with REVOLAX Sub-Q which also defines the high points of jaw and chin.
A little heaviness across the eyebrows and lower forehead area gives male faces a more masculine appearance. As a rule of thumb, a complete straight eyebrow or with an arch of 10° max, is what studies claim to be the perfect feature for male faces. Added filler like REVOLAX Deep into the temples and the surrounding area of the brow, can straighten the eyebrow and make it more horizontal.
Aesthetic Goals for Female Clients
Many studies have been conducted focussing on what makes a woman objectively attractive. A lot of these features can be achieved with dermal filler injections.eyebrows can be achieved easily.
The most popular aesthetic goal for female patients is voluminous lips. Hyaluronic acid fillers like REVOLAX Deep are the most popular choice to achieve this and can be injected in one short appointment. This makes the lip filler treatment one of the most sought after non-surgical procedures available.
A Narrow nose with a slightly upwards turning tip is a desired feature for many females and the latest trends are leaning towards non-surgical nose jobs using hyaluronic acid dermal fillers. REVOLAX Sub-Q provides practitioners and clients with a reliable product perfect for more noticeable augmentations.
High cheekbones frame the face and are widely desired in female clients due to the defined and contoured look they give. High, prominent cheekbones narrow the face optically and are a steady staple for female clients to ask for. Depending on the desired outcome, REVOLAX Deep and Sub-Q can both be used to make those cheekbones pop.
Jawline and chin
The jaw and chin area of the face is often overlooked, however, an augmentation there can give the face a completely different look. As a rule of thumb, aesthetic practitioners like to use a ratio of 1:1 when it comes to the face. This means the width between the inner corners of the eyes should be the width of the chin. Products like REVOLAX Sub-Q are often used to provide a crisper jawline, chin and outer facial contour.
Lastly, the arch of the eyebrow plays an important role in how women are perceived by other people. A higher arch is not only considered more feminine but also makes the face appear friendlier. By injecting fillers like REVOLAX Fine or REVOLAX Deep into the temples and surrounding areas of the eyebrows, a lift in the eyebrows can be achieved easily.
With more and more men finding their way into aesthetics clinics, practitioners now need to consider male features and beauty standards as well as females. Men and women strive towards different beauty standards, but the right practitioner can help every client to achieve their goal.